When we talk about science, we often act as if people are simply misinformed – if we could just explain the facts clearly, then everyone would think the way we do. Unfortunately, that’s not how persuasion works. This workshop covers a decade of research into how communication can backfire, and offers strategies to avoid and strategies to pursue. Participants will wrestle with some truly counterintuitive findings about human nature, and be able to analyze communication for common backfiring triggers.

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