Television, newspaper, and radio are key channels to communicate your work, correct misconceptions, and put a personal face to science. Interviewing requires more than just distilling your message into soundbites: you also have to think on your feet and tell a story that’s personal and emotional, all while under pressure. Anybody who does this well had to train for it. In this workshop with public relations experts, we’ll cover how to get journalists interested in your work, how to prepare for media interviews, and what it takes to stand toe-to-toe with Stephen Colbert. A recommended followup is to practice being interviewed on camera.
1.5 hour talk
Unpack theory and walk through examples.
Practice and feedback for multiple topics.
Choose the services most useful to you.